For successful e-commerce the product informations are the key. This informations should be appropriately structured, accurate and useful. As the amount of products that now fill large catalogs, the functionality is very important for the extraction, selection, and compare products according to their technical characteristics.
In BuyITC we track the needs of our clients, so we developed a new system for managing the properties of the products.
Properties consist of the data entered, or the choice of the value of a generic joint multi-level code or external code. The system also takes into account the unit rates and the value is automatically converted to a common denominator, which overcome confusion that might arise from the different units in the rates of individual products. Individual property may contain a large number of values, which are automatically classified.
The combination of properties can be linked in groups of properties, they, or the individual characteristics of the type of product. With this structure, the classification of properties of the new products is very quick and easy.
We also paid the way the display and input characteristics. The interface we designed to allow examination of the values and the simple selection of data from the codes.
The interface is available as a CM module and as a web WcM module that can be integrated in the presentation of the product web applications. Interface is allowing 'fitting out' the product descriptions, pictures, links, documents and other materials very quickly.
What can our clients obtain with this new system?
Web solutions that are built on the CM system for the management of properties, allowing a precise comparison of the products according to the properties. Properties can not be compared solely on the type of properties (this is normal in most of the functionality of web applications), but to compare the products of individual characteristics. In this way comparisons can be easily and accurately carried out "cross" and "up selling" functionality.
Since there is to much products, lists of products in the review of the catalog are no longer sufficiently described solution offers effective web interface for the extraction of the products according to the properties. While most of the interfaces for searching the principle of elimination does not allow the introduction of more value for each feature and the choice of the value of multi-level codes, CM system for the management of the properties of products allows it.